Local newspaper makes ‘Advance’ in design

Oct. 12, 2009

GEORGETOWN TOWNSHIP, Mich. — The local news just got a bit more colorful.

After months of preparation, Advance Newspapers recently launched a re-design of their weekly newspapers on a new printing press, making the product smaller while having a bigger page capacity, in addition to have options for full color photos on every page.

No one understands how much work into the re-design as Elizabeth Anderson.

Anderson is the Pre-Press Production Manager at Advance Newspapers, overseeing all ad design and page layouts for the publication.

Anderson began working on the re-design of the paper back in May, making mock pages for each community that the publication targets.

She began tweaking the design over the summer months, with feedback from the publisher.

The company announced internally that the newspaper’s look would be overhauled in mid-August, Anderson said.

‘We had to get everyone and everything ready to be able to actually implement the changes we would make,” Anderson said.

That included re-designing certain elements to fit onto the new pages, and getting ads ready for new dimensions on the paper, a process now handled fully by computers as well.

“We are very excited about this change here and we hope that everyone else will be as excited as we are,” Anderson said.

Jason Butler, a student at Grand Valley State University, enjoys reading the Grand Valley Advance weekly for outdoor and sports news.

Butler hadn’t yet seen the re-design but said it makes a little curious “cause now I want to see what they did to it.”

For another, the promise of a change in printing format makes the paper more attractive

“The magazine size is more appealing,” said Brittany Bergerow, also a GVSU student who also has not yet seen the new look. “It’s more convenient to read instead of having the bulky pages of a typical newspaper.

Bergerow said that she has not read an Advance newspaper in a while, but was interested in seeing the re-design of the newspaper.

While the paper has a new look, Anderson wants everyone to know that it’s still the same newspaper as it was before.

“The style, size and printing quality of the papers has changed, but the content has remained the same,” Anderson said. “We don’t want to change who we are to the community, only improve.”

On the Net: http://www.advancenewspapers.com/

E-mail the author: echuckler@yahoo.com

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